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Tavern League of Wisconsin

Founded in 1935, the Tavern League of Wisconsin is a 501(c)(6) not-for-profit organization which also has a charitable arm, the Tavern League of Wisconsin Foundation which is a 501(c)(3). With over 5,000 members, the Tavern League of Wisconsin is the largest trade association in the United States to exclusively represent the interests of licensed beverage retailers. The TLW is comprised of 70 local leagues representing every county in the state of Wisconsin.

In 2016, the industry as a whole was responsible for as much as $14 billion in total economic activity in Wisconsin while creating over 120,000 jobs. Not only does the alcohol beverage retail industry create jobs, it also generates sizeable tax revenues. In Wisconsin, the industry and its employees pay over $910.03 million in taxes including property, income and sales taxes.

Statement from TLW President Chris Marsicano.

A Barron County judge has just ruled against the Tavern League of Wisconsin’s request for a Temporary Restraining Order preventing the enforcement of the Evers Administration’s order limiting public gatherings.

The Evers’ Administration order is now in effect until November 6th. The order limits public gatherings at bars and restaurants to 25% of the occupancy limit as established by their local government, and if no limit is established, public gatherings are restricted to no more than 10 people. The order does not apply to private events, political rallies among other exceptions. Violations of the order are a $500 civil forfeiture.

We are obviously disappointed in the ruling and the catastrophic effects it will continue to have on small businesses across Wisconsin. We will continue to operate observing the best practices of the WEDC to provide a safe environment for our employees and customers.


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News Room


  • The Assembly Speaker and Senate Majority Leader both said that because Governor Evers did not go through the Administrative Rule process required by the State Supreme Court, his order limiting the size of public indoor gatherings is not enforceable.


  • House and Senate leaders have not yet reached agreement on the HEROES Act, however, House Democrats have just added the Restaurants Act, a bipartisan bill supported by the hospitality industry, to the HEROES Act to provide $120 billion in grants which do not have to be repaid for bars and restaurants.

  • The Kenosha Tavern League opposes the changes proposed to the city's cabaret license requirement. They made that opposition very clear at their meeting Tuesday at Coins Sports Bar, 1714 52nd St.

  • Bar and restaurant owners want you comfortable, happy and safe. When you are out enjoying your favorite local establishment, remember social distancing, hand washing, sanitizer, and ask for free complimentary mask courtesy of La Crosse County Health Department and the La Crosse County Tavern League.
  • The U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) are in the process of crafting the latest iteration of federal dietary guidelines—which seek to counsel Americans about healthy eating and drinking.


Upcoming Events


Fall Convention and Trade Show
October 26-29
Kalahari Resort 
El Cortez, Las Vegas Nevada 
 February 20-24, 2021

Holiday Inn Stevens Point 
April 12-15, 2021

Paper Valley Hotel, Appleton WI
October 4-7, 2021 








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