TLW 82nd Annual
Spring Conference & Trade Show
April 3 - 6, 2017
Theme: TLW "Proud to Serve”

Radisson Hotel & La Crosse Center
La Crosse, WI

   

Attendee Information   |   Exhibitor Information

Annual Food Drive - Bring Non-Perishable Food or Money Donation


 
  Sponsored by:

Keynote

Major General JOHN  Borling  (USAF, Ret)
   
John Borling is a highly decorated, retired Air Force Major General.  He served worldwide in high level command and staff positions.  A fighter pilot, he graduated from the Air Force Academy, the National War College, executive education at  Harvard—the  Business School and  the JFK School--- and he was a White House Fellow.  
During the Vietnam War, he was shot down by ground fire. Seriously injured, he was captured while trying to evade and spent over 6 ½ years as a POW in Hanoi. He is an “in demand”  speaker, author of the nationally acclaimed book “Taps on the Walls” and a selected contributor to the anthology, Gettysburg Replies.  Currently, he occupies leadership positions in multiple business and civic organizations. 

Major General  JOHN  Borling  (USAF, Ret)
 
John Borling chairs the Business Board and is a Director/Investor in Synthonics (www.synthonicsinc.com), a specialty pharmaceutical company exploiting a patented, platform chemistry that markedly improves performance of existing and pipeline drugs. He is a poet/author whose book ‘Taps on the Walls’ received national attention (www.tapsonthewalls.com). 
 
His work with the Pritzker Military Museum and Library and with  the acclaimed anthology, ‘Gettysburg Replies’, puts him in ranks with other nationally known personalities.
 
An on screen, political and military commentator for the former Touch Vision TV, he is an, in demand, motivational, political philosophy, business speaker/consultant, and MC on platforms across the country. As narrator and executive producer for the just released CD ‘Old War Poems’ featuring original music and selected Walt Whitman verse, he strives to be a force for the creative good of the nation.

General Borling founded and chairs SOS America (Service Over Self) www.sosamerica.org, a patriotic organization advocating military service for America’s young men age 18-26. Previously, as CEO of Chicago’s United Way he was credited with a rebound of interest and annual campaign success exceeding 95 million dollars.

In 2004 and 2006, maintaining that America needs an empowered, political middle, he was unsuccessful in quests for the U.S. Congress—obviously a better fighter pilot than a politician. 
A native Chicagoan (south side White Sox guy), his military career spanned 37 years. A highly decorated officer, his many awards include: The Silver Star, Two Distinguished Flying Crosses, Three Bronze Stars with V for Valor and Two Purple Hearts.  He was an F-15 Eagle fighter pilot and commander of the famed “Hat in the Ring” squadron. He was an Air Division commander at Minot AFB, ND and Head of Operations for Strategic Air Command (SAC) in Omaha. In that position, he directed SAC’s support of hostilities in the first Gulf War and Panama and was charged with execution responsibilities for the nation’s nuclear war plan. At the Pentagon, he led CHECKMATE, a highly classified war fighting think tank and was Director of Air Force Operational Requirements helping initiate a new family of guided weapons. In Germany, he commanded the largest fighter and support base outside the United States and later served at NATO’s Supreme Headquarters in Belgium working directly for the Supreme Commander and Chief of Staff. He was central to the creation of HQ North in Norway and served as Chief of Staff of that integrated NATO/National command.  He has piloted many aircraft including, the F16 Viper, F4 Phantom, the SR71 Blackbird, the U-2, and B-52 and B-1 bombers. During the Vietnam War, he was shot down by ground fire. Seriously injured and captured while trying to evade, he spent 6½ years as a POW in Hanoi. 

General Borling is a graduate of the Air Force Academy, The National War College and executive education at the JFK and Business Schools at Harvard.  He was a White House Fellow and, later, treasurer and director of the governing foundation and for many years a regional selection panel member.  

Current Civic activities include: Life Member, The Commercial Club of Chicago, Trustee and Regent, The Lincoln Academy of Illinois, President, Sister Lakes Michigan Land Conservancy, Illinois Aviation Hall of Fame, Who’s Who in America and numerous other local and national organizations.

He is married to, Myrna, his high school sweetheart. They live in Rockford,  Illinois enjoying a  97 year old home on the river, two cats and a Westie (Lilly Rocket).  They have two adult daughters. 



Seminar 1: Pouring for Profit

Pouring for Profit
Presented by: Rick Marx - La Crosse  Beverage & Samantha Szukalski - MillerCoors

Pouring a profitable tap beer is an art.  As I travel and observe bartenders everywhere, I fear it is becoming a “lost art”.  Whether it is serving a pint with no head to pouring a pint down the drain trying to create a head, profits are being lost with every beer poured!

Tap beer should be profitable.  With the explosion of craft beers more and more tap lines are being used but not used properly.  This seminar will help solve that problem.

Rick Marx of La Crosse Beverage along with Samantha Szukalski of MillerCoors will discuss profitability and tap beer and demonstrate how to pour for profit.  If you have tap beer at your place of business, this is a must-see seminar for you.

Put that money that is going down the drain into your pocket instead.

Rick Marx at La Crosse Beverage has spent his adult life in the beer business and possesses a strong background in draft service, maintenance and beer quality.

Samantha Szukalski of MillerCoors runs the On Premise beer department. One of her many rules is to teach On Premise how to be more profitable with pours, pricing and key profitability.

La Crosse Beverage is a distributor of MillerCoors and MillerCoors is a strong supporter of the Tavern League of Wisconsin.
 


Seminar 2:   Insurance 

Business Insurance - The Basics You Need To Know
Presented by: Multiple Speakers

This seminar will bring in a host of experts to speak on very specific but necessary topics for you, as a business owner, to be informed of.  It may not be exciting, but it is important!

Property Insurance to Value: Presented by Andrew & Matt Disher of Disher Insurance, a division of Ansay & Associates.
Your property is an important part of your business.  Are you insuring your bar or restaurant to its full value?  Did you know that if you have a significant loss that you may not be covered correctly?  We want to educate you on possible property insurance coverage gaps that could prove to be costly if not addressed. 

Contract Labor and the 9-point IC test: presented by Peter Clemency of Ansay & Associates and Jim Putzer, Society.
How often do you hire outside entertainment or vendors?  When you hire a band, you are responsible for them, because they are contracted labor?  What happens if a band member gets injured on your premises?  As an owner, you are subjected to pay Worker’s Compensation for the entertainment?  In this seminar, we will go through the 9 Point Test to help educate what all needs to be done to make sure that you are covered properly.

Slip N Fall Loss Prevention: Presented by Corina Kretschmer of Ansay & Associates and Tim Hoffman, Society Risk Control Technical Specialist
Did you know that the #1 cause of injury is slip and fall for Tavern businesses?  Good thing these injuries and claims can be prevented or reduced.  In this seminar you will learn various prevention tips and actions that you can take on to help reduce your risks caused by these accidents.
 

 

For more information contact:
Tavern League of Wisconsin
2817 Fish Hatchery Rd
Fitchburg, WI 53713
Phone: (608) 270-8591
Phone: (800) 445-9221
Program Schedule subject to change.




 
 
Agenda
Agenda
Fees

Full Registration
TLW Member

Pre-Registration
Onsite





$50
$60

 

Full Registration
Non-Member

Pre-Registration
Onsite




$70
$80


One Day Only Member

$30

One Day Only
Non-Member

$35

Registration

Online Registration No Longer Available
Register at the event.

Printable Registration Form

Location & Directions

Radisson Hotel - La Crosse HOTEL IS FULL
3 night minimum stay
200 Harborview Plaza
La Crosse, WI 54601
Host Hotel

(next to LX Center)
$145 - $175 (1-4 people) plus taxes
All reservations are guaranteed by one night's deposit. Failure to cancel by 6 pm on the day of arrival will result in a one night room charge and tax.
Cut-off is Feb. 24, 2017
Call for reservations at 608-784-6680 ask for Tavern League of WI room block.
Restaurant & Lounge, Pool, Free Parking


La Crosse County will shuttle to and from the alternate hotels.

Courtyard Marriott Hotel

500 Front St
La Crosse, WI 54601

(One block from LX Center)
$ 134 (1-2 people) - plus taxes
All reservations are guaranteed by one night's deposit. Failure to cancel by 6 pm on the day of arrival will result in a one night room charge and tax.
Cut-off is March 2, 2017
Call for reservations at 608-782-1000 ask for Tavern League of WI room block.
Bistro, Free Parking, Mini Frig, Microwave upon request



Holiday Inn Hotel & Suites  HOTEL IS FULL

200 Pearl Street
La Crosse, WI 54601

(Across from LX Center)

$ 124 King, $129 Double Queen, $145 King Suite - plus taxes
Credit Card to hold room. Individual reservations must be cancelled 24 hours prior to arrival.
Cut-off is March 2, 2017
Call for reservations at 608-784-4444 ask for Tavern League of WI room block. WTL Block Code
Bar/Restaurant, Refrigerators & Microwaves, Pool, Free Parking



Hampton Inn & Suites Downtown

511 3rd St
La Crosse, WI 54601

(4 blocks North from LX Center)

$ 134 (1-4 people) - plus taxes
Credit Card to hold room. Individual reservations must be cancelled 24 hours prior to arrival.
Cut-off is March 3, 2017
Call for reservations at 608-791-4004 ask for Tavern League of WI room block.
Hot & Cold Continental Breakfast, Refrigerators & Microwaves, Pool, Free Parking



Days Hotel

101 Sky Harbour Dr
La Crosse, WI 54601

(4 miles from LX Center)
$ 65 (1-4 people) - plus taxes
Must provide credit card to hold room. Failure to cancel by 4 pm 2 days prior to arrival will be charged one night room charge and tax.
Cut-off is March 12, 2017
Call for reservations at 608-783-1000 ask for Tavern League of WI room block.
Bar/Restaurant, Hot & Cold Continental Breakfast, Refrigerator & Microwave, Largest Indoor Pool in City, Hot Tub, Free Parking 



Americinn Hotel 

1835 Rose Street
La Crosse, WI 54603-2104

(2.5 miles from LX Center)
$ 94.99 (1-4 people)  - plus taxes
All reservations are guaranteed with a credit card. Cancellation policy is 4:00 pm day of arrival.

Cut-off is March 2, 2017
Call for reservations at 608-781-7000 ask for Tavern League of WI room block.
Bar/Lounge, Restaurant, Free Breakfast, Pool, Free Parking




Charmant Luxury Hotel

101 State Street
La Crosse, WI 54601

(two blocks from LX Center)
$ 149 (1-2 people) one king bed - plus taxes
All reservations are guaranteed with a credit card. No charges until check out. Failure to cancel by 3:00pm 24 hours prior to the day of arrival will result in a one night room charge and tax.
Cut-off is March 3, 2017
Call for reservations at 866-697-7300 ask for Tavern League of WI room block.
Several Bars, Restaurant, Rooftop Terrace, Free Parking (1st come 1st serve basis, street parking) Mini Bar, Fitness Center


 Home2 Suites by Hilton

210 Jay Street
La Crosse, WI 54601

(one block from LX Center)
$ 129 (1-2 people) one king bed - plus taxes
All reservations are guaranteed with a credit card. No charges until check out. Failure to cancel by 6:00pm day of arrival will result in a one night room charge and tax.
Cut-off is March 13, 2017
Call for reservations at 608-881-6666 ask for Tavern League of WI room block.
Fully equipped suites with loaded kitchens, Complimentary Continental Hot Breakfast, Patio with grill and fire pit, Fitness Center, Free Parking pass, Pets Welcome except giraffes!

Auction Item Form
Auction Item Request Form - Coming Soon
Exhibitors

Exhibitor Invite Letter

Exhibitor Contract

Floorplan

Show & Booth Details

Current Exhibitor List  - as of 02/22/2017