TLW 80th Annual
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Radisson Paper Valley Hotel
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Seminar #1 - Promoting Your Business with Social Media - Presented by SureProgramming LLC.
Social Media is here to stay. Get with it or get left behind. For those of you who don’t understand what social media is we will explain it, for those of you that do we will try and expand your knowledge. This seminar will go over how to set up a Facebook page that can be used as a website. We will talk about the pros and cons of using Facebook versus a traditional website and cover other popular social networks like Twitter. This session will conclude with tips on how to use social media to better market your business.
Dan Kretz has been working in Information Technology for more than 17 years. He graduated from Purdue University with a degree in Education and completed his Maters of Information Security and Assurance Degree at Capella University in 2012. Dan is in management at Sure Programming and has been teaching Web Development and Design along with IT Security at the college level for more than 17 years.
Joe Wetzel has been working in Information Technology for more than fifteen years. He graduated from Lakeland College with a degree in Information Technology. He has been an active member in the web development and computer security space for the last sixteen years. Joe Wetzel is a lead developer at SureProgramming working primarily in web development and native mobile application development. As well as working for SureProgramming Joe has also been teaching Web, Mobile and Security at the college level since 2005.
Seminar #2 - The Craft Industry and your Business - Presented by Wirtz Beverage
Presented by Daniel Dufek, Wirtz Beverage of Wisconsin and Phil Kuhl, Certified Cicerone®
The term “craft” is being tossed around a lot lately in our industry. Craft beers, craft vodka, craft whiskey, you name it. Is it for you? Can you profit from it? Do you need it? Craft spirits and beer specialists from Wirtz Beverage will discuss the explosion of the craft industry in the United States. Using industry metrics and data, as well as knowledge from their years of experience in the bar industry, our speakers will discuss how to target consumers, profitability, implementation strategies and how to use craft to your advantage. After all, it is just a word.
Daniel Dufek is the Beverage Development Specialist for Wirtz Beverage Wisconsin. For nine years prior, he was a bartender and bar manager. Recent past accomplishments include winning the competition for Bols Best Bartender: Milwaukee Edition, publication in Gary Regan’s 2013 edition of 101 Best New Cocktails and competing in the Midwest Regional finals for Diageo’s World Class competition.
Phil Kuhl, a Certified Cicerone®, has more than 10 years of experience in the beer industry. He joins us from Illinois, where he has held numerous roles as manager and beer director at some of Chicago’s top beer destinations. Kuhl is key in developing on premise programs and events to aid brand performance.
For more information contact:
Tavern League of Wisconsin
2817 Fish Hatchery Rd
Fitchburg, WI 53713
Phone: (608) 270-8591
Phone: (800) 445-9221
Program Schedule subject to change.