TLW Fall Convention

& Trade Show

October 20 - 23, 2014


Attendee Info  |  Exhibitor Info

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One Day Only



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Must register at the Convention

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Location & Directions

Kalahari Resort & Convention Center

1305 Kalahari Drive
Wisconsin Dells, WI 53965

Click here for direction information.

Host Hotel Rates

Auction Item Form
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Exhibitor Invite Letter

Exhibitor Contract


Show & Booth Details

Current Exhibitor List

Special Appearance & Keynote Speakers

Rick Berman
American Beverage Institute

Scott Walker to appear at TLW Fall Convention on October 22, 2014

 Keynote Presenter - Rick Berman


Rick Berman - It is no secret that there are many pressures facing you as a licensee as well as the entire alcohol industry. Topics such as minimum wage, interlocks, and roadblocks are only a few of the issues Rick Berman and his company confront on a daily basis. One of the Tavern League’s most popular speakers, Rick returns to update us on what is going on within the worldwide anti-alcohol movement and give us an insight on numerous issues facing the industry today.

An advocate of the alcohol industry, Mr. Berman is a constant target of the “Anti’s” and welcomes the confrontation. As a member of Rick’s American Beverage Institute (ABI), the Tavern League of Wisconsin is indeed fortunate to have a watchdog of this caliber guarding the gates. Come and hear Ricks’ comments on what is evolving in our industry, you will be glad you did.

Berman and Company consistently excels in getting its clients’ and donor messages placed before the public through aggressive media outreach. Berman and Company spokespeople regularly appear on television and radio programs and place over 250 Opinion Editorials in major newspapers every year. Rick and his firm have been extensively profiled for their work in a variety of media outlets including CNBC, CNN, 60 Minutes, the Colbert Report, Rachel Maddow, TIME, the Chicago Tribune, The New York Times, The Washington Post and USA Today.

Berman and Company takes a creative approach to advocacy and is frequently honored for its unique style. Issue advocacy through paid media, internet, TV, radio, and street theater have earned Berman over 100 national awards for creative messaging. Millions of people access Berman-created websites annually. These sites raise awareness and “Change the Debate” regarding alcohol consumption, animal liberation activists, labor unions, education reforms, individual property rights, as well as a wide range of consumer freedom issues.

A native of New York City, Berman is a graduate of Transylvania College in Lexington, Kentucky, and earned his Juris Doctorate from the law school at the College of William and Mary in Williamsburg, Virginia. He is admitted to practice in Virginia and the District of Columbia.





Seminar #1 - Service that Sells

“Service that Sells” ~ Greg McCulloch, District Sales Manager, Sysco Foods

Service is a key to success in our industry.  How is the service your customers receive?  Can it improve?

Greg McCulloch has presented Service that Sells to 1000’s of food service and healthcare professionals over the last several years. In the current economic environment, all operators must strive to continually improve service to remain competitive.  Greg will share his personal experiences, along with some basic and simple ideas to inspire the audience to ratchet up their attention to service.  Providing great service means more selling, leading to more profitability. 

Greg has been involved in the Food Service industry in many different capacities over the last 30+ years. Starting as a crew member and eventually reaching Executive Manager and Director of Training for several restaurant groups.  This has led to a 15 year career with Sysco Foods of Baraboo starting as a Marketing Associate with a progression to Director of Contract/Healthcare Sales and District Sales Manager. 

Seminar #2 - Legal Industry Updates

“Legal Industry Updates” ~ David H. Perlman, Wisconsin Department of Justice
Laws, laws and more laws!  You have heard it said many times, our industry is the most regulated industry in the country.  Like it or not, it is a fact.  Like it or not, we have to operate within the laws handed to us.  Dave Perlman of the Department of Justice will update us on recent laws that impact your business.  An emphasis will be placed on Wisconsin’s Conceal and Carry Law and what rights you and your customers have.  Laws are in constant change; keep up with the changes, its good business.
Mr. Perlman has served as the Assistant Attorney General since 1991.  A graduate of Indiana School of Law and Northwestern University, his duties include teaching and coordinating training programs for police, jail officials, school officials and prosecutors.  Topics include constitutional law, criminal law, use of force and general civil liability.  He also teaches police management at Marquette University.

For more information contact:

Tavern League of Wisconsin
2817 Fish Hatchery Rd
Fitchburg, WI 53713
Phone: (608) 270-8591
Phone: (800) 445-9221

Program Schedule subject to change.